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Internet of Milk 🐄

Friday 7 December, 11:00-13:00h

Milk is no mainstream, milk is not just milk. Every farmer, every cow, every biological cycle, brings about different ‘milk molecular compositions’. You can taste these differences and they become stronger when processed into fermented dairy products. 

Sietske Klooster during a Milk Salon

Systemic Change Designer Sietske Klooster unrolled a 7-year project named De MelkSalon. A design trajectory that was ‘nourished’ literally by tastings of diversity in milk with all kinds of stakeholders and experts. Through these interactions she developed an IoT concept that brings about a new value-system pivoting on biodiversity in milk. Parts of her concept are adopted by Lely – a Dutch company known for their robotics in dairy farming – in their recently launched innovation The Orbiter. 

Lely Orbiter

In this session Sietske takes you along in her quest of (ethic) value development with initiating systemic change in Dutch dairy: She will share her experiences over the years and will, together with the you the participants, explore future scenarios, now that the concept becomes real. Will we indeed derive milk form natural behavior of cows? Will we manage cows to produce for (bio)diversity in milk composition? And more generally, how can a designer of systemic change stay responsible in the further development?


Sietske Klooster

Sietske Klooster (Photo: Nichon Glerum)

Since her graduation project ‘design moves’ in 2001-2002 at the Delft University of Technology, Sietske Klooster’s design/research methods and practise centers around “embodied design”.

Sietske started using this method to design novel interactive products and systems, gradually moving over the years towards social interactions, with inherent value development.

Since 2010 her attention has turned to her current specialisation: transforming agrofood systems, mobilising stakeholders & developing meaningful technology around the value of natural diversity in food.

Program Day 1

Our program on Thursday the 12th

Day 1 of Thingscon 2019 we will shape the future narratives of the responsible IoT and beyond together. You can dive deep with peers, thought leaders, innovators, and researchers from the ThingsCon community and beyond:

Full program

Program Day 2

Our program on Friday the 13th

Day 2 of Thingscon 2019 is about the current state of the responsible IoT. You can get inspiration from thought leaders and practitioners from the field, get hands-on with the latest tools & insights and be part of the leading discours. To end Thingscon will present a State of the Responsible IoT in 2019:

Full program

Tickets & info

12 / 13 December, Rotterdam | Get your tickets now!

Date and time

Thursday, 12 dec. 2019, 09:00 – 19:00 (CET)
Friday, 13 dec. 2019, 09:00 – 20:00 (CET)


Het Nieuwe Instituut
25 Museumpark, 3015 CB Rotterdam (map)


Get your ticket!

Speakers & hosts

Our speakers & hosts

We are happy to announce our keynote speakers and hosts for sessions and workshops. These include:

Marleen Stikker
Tracy Rolling
Heather Wiltse
Alexandra Deschamps-Sonsino
Klasien van de Zandschulp
Mirena Papadimitriou
Davide Gomba
Wouter Reeskamp

But wait, there are many more:

All our Speakers & hosts