Back to BASAAP
BASAAP stands for “Be As Smart As A Puppy” and was something I originally wrote on a post it note back when I worked at Nokia in 2005 or 2006. For the past 20 years I’ve been exploring metaphors and experiences that might arise from the technology we call ‘AI’, and while a lot of us now talk to LLMs every day – they still might not BASAAP…
About Matt Jones
Matt Jones has been designing digital products and services since 1995. He’s currently Head of Design for AI at Miro. From 2022-2024, he was Head of Design at Lunar Energy, building products to deliver home electrification at scale. From 2013-2021, he worked at Google as a Principal Designer, primarily in Google Research working on advanced AI concepts for hardware and software. From 2009-2013 he was a principal at BERG, a design and invention company in London that had projects exhibited in MoMA, and products featured in FT, FastCompany, Wired and Marvel comics. He originally studied Architecture, has written on interaction design (amongst other things) for 25 years at petafloptimism.com and has taught design at the RCA, Goldsmiths, SVA and AHO.