Simone is a product and interaction designer based in Belgrade. He is a co-founder at oio – a creative company on a quest to turn emerging technologies into an approachable, everyday and sustainable reality for humans and beyond. His work focuses on building experiential versions of the future and exploring the implications of living and interacting with networked, smart and autonomous things.
Previously he designed future scenarios and products for The Museum of the Future in Dubai, founded a design fiction practice called automato.farm and he is an associate of the Near Future Laboratory. In his previous career, he used to work at BMW Designworks and frog jumping around fortune 500 clients doing design research, product innovation, and big delivery projects across Europe, Asia, and Australia. Prior that he collaborated with Haque Design Research and Pachube to explore human and machine relationships the early stages of the Internet of Things and was a researcher in pervasive gaming at Mobile Life Centre in Stockholm. Simone holds an MSc in Design for Interaction from Delft University of Technology and a BSc in Industrial Design from Polytechnic University of Turin.
He published a book of future fables called Everything is Someone and a design theory book called Design for Living with Smart Products with O’Reilly. He is visiting Lecturer at Copenhagen Institute of Interaction Design (CIID). He has been lecturing and talking at international conferences like Tedx, IxDA, SolidCon, Thingscon, and Dconstruct. His works have been published internationally on Wired, Fast Company, The Atlantic and Designboom, awarded by Red Dot Design Award, Core77, Interaction Awards and Internet of Things Awards and exhibited in galleries and museums like Vitra Design Museum, Triennial Museum in Milan and MAK Vienna.