| Keynote | Plenary room | 17:30 |
Bas van de Poel is co-founder at Modem, an office for design and innovation committed to envisioning how forward-thinking companies and institutions can thrive amidst exponential change. He approaches this commitment as a researcher with institutions like Harvard GSD, MIT, and UC Berkeley, and in his practice by working with clients such as OpenAI, Google, and Nike.
Prior to Modem, Bas served as Creative Director at IKEA’s research and design lab SPACE10, where he led large-scale digital transformation and sustainability programs.
In his talk, Bas will explore how human minds and institutions can thrive amidst exponential change. By combining insights from academic research, cultural events, and innovative design projects, Bas will offer a framework for understanding how new and emerging technologies are shaping the human experience.
